Prediction of business opportunities in FIFA world cups
نویسندگان
چکیده
FIFA world cup as the high level sport competition event in always bring with lots of business opportunities. This article is using an study approach to empirically industry chain holding during cup, benefits for host country and economic impacts around world. The literature review key method newspaper investigate comparing data found from“Nano data”. According study, local businesses like Coca-Cola, Johnson & Johnson, Hyundai, Nestle, well Bank Itau Oi Communications, will spend average $2 million per day on television advertising 32 days World Cup Brazil, breaking previous record $2.9 billion. During Russia 2018, GDP growth 2%,Russia took opportunity improve appearance 11 cities. After hosting Russia, it expected that 300,000 new jobs be created every year. construction, tourism other industries make great progress, national economy greatly improved. short-term revenue from at least $6 Base research, has many opportunities which could sponsorship.
منابع مشابه
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2023
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v38i.3739